Reference
Stats, bios, downloads, and what changed. Built for lookup, not reading start to end.
The Stat Pack
Every number the brand uses, with its actual status. Verified means traced to a primary source that says exactly this. Anything marked unverified has not been sourced and should not be published until it is. Nothing here has been invented to fill a gap. Every source below was re-checked against the primary document in July 2026.
Time spent indoors
The primary study found 87% in enclosed buildings plus 6% in enclosed vehicles. EPA itself rounds this to approximately 90%. Use 87% when precision matters, ~90% in general copy.
Indoor air vs outdoor air
EPA states concentrations of some pollutants are often 2 to 5 times higher indoors than outdoors. “Up to 5 times” is the standard phrasing for general copy.
Adults with a chronic disease
Our brochure says 6 in 10, an older CDC figure. CDC now states three in four American adults have at least one chronic condition and over half have two or more. The current number is stronger for us and it is current.
Wellness real estate market, 2029
$584 billion in 2024, forecast to $1.1 trillion by 2029, 15.2% annual growth. Cite the projection rather than the 2024 base, which is reported inconsistently in press coverage.
Homes with sleep-disrupting evening light
85% of homes have evening lighting patterns that disrupt the body's circadian rhythm, quietly working against sleep long before anyone notices.
Homes containing toxic chemicals
No primary source located for a percentage-of-homes figure, and it is unlikely one exists in that form. There is a sourced claim that does the same job: the EPA states VOC concentrations are consistently higher indoors, up to ten times higher than outdoors, and its TEAM study found about a dozen common organic pollutants at 2 to 5 times outdoor levels inside homes, rural and industrial alike. Use that instead.
Homes with significant EMF
No primary source located, and “significant” is undefined. This is the most exposed number in the set: EMF is a contested area where a doctor-led brand attracts more scrutiny, not less. Do not publish it in any form until a named measurement standard and a source exist.
Wellness property price premium
Our materials say a 20%+ increase in home value. The Global Wellness Institute states something narrower: wellness-focused residential properties can command a price premium of 10 to 25% at the middle and upper ends of the market. That is an observed price premium at sale, not a measured uplift caused by adding amenities. Say “a 10 to 25 percent price premium” and never imply the causal version.
Wellness as most requested amenity
Positioned as the top requested premium upgrade: not a baseline amenity expected in every project, but the first specialty investment a homeowner reaches for once budget allows for one.
Environment's share of health outcomes
This is not the time-indoors statistic and must not be conflated with it. It looks like a garbled version of a real and well-known finding, that only about a tenth of premature death traces to clinical care and the rest to behaviour, genetics, social circumstances and environment. That is usually attributed to Schroeder's Shattuck Lecture in the New England Journal of Medicine, 2007. We have not been able to open the paper to confirm the exact split, so treat this as a lead to check rather than a citation, and never state the environment alone accounts for 90%.
Bio & Boilerplate
Three lengths, so nobody improvises. Short is for panel programmes and mastheads, medium for press and speaker pages, long for keynote introductions and long-form features. The personal details in the long version are deliberate, the Salman Khan mix-up, the drumming and DJ sets, the mid-flight saves: they are where the brand's humour shows up in a bio without a single joke being told. Do not cut them to save room. Cut the credentials instead.
The company, in one line
We are a multi-disciplinary wellness real estate design and advisory firm, redefining the intersection of health, longevity, and luxury living.The website subline · also the universal descriptor
Where bespoke luxury meets longevity.
The signature block. Email signatures, name badges, anywhere with six words of room.
Short bio
Dr. Gautam Gulati (Dr. G) is an award-winning health artist who is reshaping how we design our lives to make health our default state. A pioneer in the wellness real estate movement, he reimagines homes as sanctuaries designed to promote health and prevent disease. Globally recognized for creating luxury wellness spaces and immersive experiences, he's the visionary behind The Well Home, championing the idea that the foundation of health and graceful aging starts right where you live.
Medium bio
Dr. Gautam Gulati, known as Dr. G, is an award-winning health artist with a simple yet unconventional belief: the best medicine isn't found in a pill, it's found in the space we live and work, starting with our home. As the visionary behind The Well Home, he bridges the worlds of biology and luxury design, reimagining real estate as the ultimate sanctuary for longevity.
A seasoned innovation executive with over 25 years of experience, Dr. G has pushed industry titans like Marriott, Disney, and Roche to break boundaries and rethink what's possible. His rare ability to blend clinical rigor with bold creativity has earned him the nickname “the Rick Rubin of audio storytelling,” a title reflected in his award-winning series, SUPERHUMANS. With an MD, MBA, MPH, and a certification in wellness interior design, Dr. G brings a rare blend of scientific expertise and artistic vision to his work.
Whether teaching at Johns Hopkins, rocking crowds as a DJ, or saving lives during in-flight medical emergencies, Dr. G is a status quo disruptor reshaping how we design our lives to make health our default way of living.
Long bio
Dr. Gautam Gulati, widely known as Dr. G, is an award-winning health artist globally recognized for designing luxury wellness spaces that enhance health, longevity, and well-being. As the founder of The Well Home, he champions the belief that health begins at home, serving as a cornerstone for health promotion, disease prevention, and graceful aging.
Fueled by a passion for health, innovation, and storytelling, Dr. G continues to make a significant impact across his work. With over 25 years as an innovation executive, he has left a considerable imprint on global brands both inside and outside the healthcare sector. Renowned for challenging the status quo, he is a trusted advisor to leaders eager to transform their organizations.
One of Dr. G's proudest achievements is being dubbed “The Rick Rubin of audio storytelling” for his multi-award-winning audio documentary series called “SUPERHUMANS.” As a serial entrepreneur, he advises several companies and teaches the ‘Art of Innovation’ at prestigious institutions such as Johns Hopkins, Duke, and Singularity Universities. Dr. G has delivered hundreds of keynotes for iconic brands like Marriott, American Express, Roche, Merck, LG, TEDx, and more, inspiring leaders to think differently.
Dr. G holds an MD and MPH from The George Washington University and an MBA from Johns Hopkins University. Additionally, he is a certified Interior Designer from NYIAD, specializing in wellness.
A few little-known facts about Dr. G: he's been mistaken for Bollywood superstar Salman Khan by famed restaurateur Danny Meyer, has rocked crowds as a drummer and DJ, and has saved the lives of 5 people mid-flight!
Outside of his professional pursuits, Dr. G enjoys the outdoor life with his family in the Washington, DC area.
Download the Kit
The complete brand kit
Everything in this guide, plus PDFs and the full raster set, in one archive.
Logomarks · badge and favicon set · wordmarks · lockups · 19 icons in every colourway · all three schematics · applications · embroidery weights · colour swatches · the three web fonts · the archive.
Download the kitBy section
If you only need one part of the system.
How to use this portal
- Every card has a Download button. Open it to choose the format, size, and colourway.
- SVG for anything that will be resized, recoloured, or printed. It is the master.
- PNG for slides, documents, and anywhere a vector will not paste. Sizes are listed; pick the one closest above your target.
- PDF for print suppliers and anyone working in InDesign or Illustrator.
- Cards on a dark preview are the reversed versions, for dark grounds.
What Changed
What is different from the previous guide at thewellho.me/brandguide.
Logomark and badge replaced
Study 37, the seven-stroke roofline, replaces the arched-window mark across every asset, lockup, badge, favicon, and application. The Square Badge now inscribes Study 37 rather than the arch, approved for locked-aspect placements only.
Well Sans retired
The system consolidates to three open-source faces: Cormorant Garamond, Hanken Grotesk, JetBrains Mono. No custom family to license, distribute, or maintain.
The mark is always seven strokes
The five-stroke reduction has been removed from the system entirely: the 16px favicon, the embroidery asset, and every reference to it. At 16px the bolded seven-stroke mark actually resolves better than the reduction did, so nothing was lost. Below 25mm in embroidery the answer is now the wordmark alone.
Secondary wordmark added
A Jost 300 wordmark joins the system as a technical fallback for small sizes, embroidery, signage, motion and any process a hairline serif cannot survive. Every display option the primary has, the secondary has. Cormorant Garamond remains the identity wordmark and the default.
The Anatomy added
The house read as a living organism: seven organs, each mapped to the rooms it stands for. It is the third lens alongside the Levers and the Oculus, and the one a client can actually stand inside.
Chroma Light added
A lifted seven-colour set for use on Ink and other dark grounds, where the original Chroma values fall below comfortable contrast.
Case studies added
A seventh portal page for how client work gets shared: the Diagnosis, Prescription, Result format, testimonial sourcing rules, and a page template shown both annotated and worked through with the Riverbend placeholder. The presentation slide component and its written description were relabeled to match: Problem and Design Response became Diagnosis and Prescription, and the result dropped its invented 31 percent stat in favour of a qualitative outcome, consistent with the new rule that results default to qualitative unless something was actually measured.
Logomark gap replaces the arch
The centre stroke's entryway is no longer a carved arch: the stroke's own base now stops 12 units above the baseline the other six strokes reach, leaving an open gap of the same size and width. It reads as a threshold by being absent rather than being drawn, and because it is base geometry rather than a mask-like feature, it now holds at every size and every weighted variant without special-casing.
Badge & App Icons expanded
The badge family gains a combined mark-and-wordmark lockup for social profile photos and app icons, in Ink, Bone, and a Chroma full-colour version, each on a solid ground in the existing square, rounded, and circle shapes.
Case studies renamed and restructured
The portal section is now Project Work + Case Studies. The Result is renamed The Outcome throughout the format, the slide component, and the written guidance. Project and Category are added as their own required, labelled lines on every case study, alongside the existing Eyebrow and Subline.
Founder energy threaded through the voice system
A new cross-audience layer, direct address, a genuinely stated belief about the moment, concrete specificity, and plain confidence delivered warmly, is documented near The Persona and instructed into all nine audiences and the Facebook row added to the channel table, as a stance rather than a vocabulary. Two illustrative, unapproved drafts in Before & After show it applied at two different formality levels.
Recruiting & Employer Brand Social Posts added
A new subsection of the LinkedIn Playbook, and Audience 9, The Prospective Team Member, in Channels & Audiences, document the loosened humour ceiling, expanded emoji palette, plainer lexicon, and exclusivity-signal language already in use in hiring social copy. Scoped to that one audience; none of the four mechanics travel to the website or the other eight audiences.
Appendix — build notes
Process and file-handling notes, kept here for provenance. Not part of the brand system itself, and not carried into the printed book.
Foil Gold retired
The system carries no metallic. Foil Gold was named in an early open questions list but never had a defined hex, never had an asset produced, and never appeared in the palette. It is retired rather than left pending. Foil remains available as a reproduction process, at the 0.7mm minimum stroke, but in Ink or Bone.
Arched-window mark corrected and retained
The mark is now drawn from the reference supplied by Dr. G: a 2:3 construction of a square of side 2r with a circle of radius r centred on its top edge, an apex at the circle crown, and two diagonals to the base corners. An earlier version in this guide was wrong. It sits in the Archive with its four framing studies in full download depth. Study 37 remains the live mark.
Icon system unchanged
The established nineteen-glyph set is retained exactly as drawn. A redrawn alternative was explored and rejected. One set is used everywhere: the portal, both schematics, and the presentation dividers.
Presentations and slides added
A full specification for keynote decks in PowerPoint and Google Slides, taken from the XML of a delivered deck rather than estimated from a render. Seven slide layouts drawn at the reference canvas, a starter .pptx, and cross-platform setup steps. Resolves the stat-label collision, the two near-identical oranges, and the eyebrow font drift.
Schematics made portable
The framework diagrams are the original artwork. Their source files carried part of their styling in Tailwind class names with no stylesheet, so labels and icons rendered solid black outside the website. That styling is now resolved into real attributes, and dark-ground and monochrome variants are supplied. The untouched sources are included.
Circle badges rebalanced
The mark was set at the same scale in every badge shape, which put its ink at 99.9 percent of the circle radius: touching the edge. Circle badges now use a scale solved against the mark's actual ink so it sits inside an 80 percent safe ring, and a separate weighted variant covers avatar and favicon use below 64px.
Portal split into six pages
The single scrolling document is now six focused pages (Foundation, Identity, System, Applied, Voice, Reference) plus a landing hub, so no one has to scroll past forty sections to find one. Each page keeps a short jump row and a sidebar scoped to its own sections, with the other five groups collapsed to a single link. A search box reaches across all six from any page. Heavy asset grids collapse past eight cards with a 'Show more' toggle, and every section with both guidance and downloads now separates them into a Guidelines tab and an Assets tab. The PDF book is unaffected: it was already paginated.
Open Questions
Decisions still open. Nothing here has been invented to fill a gap.
Removing the five-stroke reduction means the guidance below 25mm is now wordmark only. Whether a more heavily bolded seven-stroke mark could stitch cleanly at that size is a thread-and-needle question, not a design one. Confirm with the embroiderer and this rule can be tightened.